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creativity, viral marketing, Word of mouth

British Train Company Uses Little People to Boost Profits

East Coast trains have relaunched their Miniature Prices campaign and are using a variety of miniature people in their adverts that closely resemble the work of installation artist Slinkachu. The characters include a bagpiper, vikings, a selection of mummies, fun runners, Marilyn Monroe and Johnny Wilkinson.

You may have seen Slinkachu’s Little People blog or book but here are a few photos to remind you of his work (click on image for full size version):

‘Spilt Milk’

‘The Lair’

‘The High Life’

I think this is a nice spin on a previous concept and should guarantee the company gets good word of mouth marketing as a result. That said, when you have the might of Richard Branson’s Virgin trains as competition, it’s always going to be an uphill struggle.

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About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!


2 thoughts on “British Train Company Uses Little People to Boost Profits

  1. I love ‘The Lair’, not seen it before. I think it looks great.

    Good for advertising as it makes you look twice and definitely catches your eye.

    Posted by Euan Rowlands | February 26, 2010, 08:39

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