In just 12 hours, 32 mannequins, four display tables, hundreds of t-shirts, one hot dog cart, and three cars were flipped to create the illusion in Vancouver.
The publicity stunt was designed to promote Gap’s new loyalty program where customers are refunded cash on a card if an item they’ve purchased is marked down within 45 days of purchase.
Here’s a cool video showing the store’s transformation:
Another example of this technique:
Upside Down House In Germany