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creativity, publicity stunt, viral marketing, Word of mouth

Gap Turns Vancouver Store Upside Down

In just 12 hours, 32 mannequins, four display tables, hundreds of t-shirts, one hot dog cart, and three cars were flipped to create the illusion in Vancouver.

The publicity stunt was designed to promote Gap’s new loyalty program where customers are refunded cash on a card if an item they’ve purchased is marked down within 45 days of purchase.

Here’s a cool video showing the store’s transformation:

Another example of this technique:
Upside Down House In Germany

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About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!

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