//
you're reading...
art/design, creativity, viral marketing

The New Spicy Durex Posters

The latest advertising campaign from Durex has been created using typeface by German illustrator/designer Andrej Krahne.

The posters draw inspiration from the renowned ‘Truman Show’ poster which is a collage of stills from the film. It’s kind of the opposite theory of impressionism – the closer you stand to the image, the more you can see.

A similar idea was used for a ‘Scarface’ poster created by using only text. If you zoom into this image, you can read the entire script of the film!

You may remember a similarly risque viral commercial from Durex last year called ‘Get It On’. Take a look:


Have you seen any other examples of campaigns or similar art to this?

Bookmark and Share

Advertisements

About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 13 other followers

Follow me on twitter

Sneezy Photos

%d bloggers like this: