The latest advertising campaign from Durex has been created using typeface by German illustrator/designer Andrej Krahne.
The posters draw inspiration from the renowned ‘Truman Show’ poster which is a collage of stills from the film. It’s kind of the opposite theory of impressionism – the closer you stand to the image, the more you can see.
A similar idea was used for a ‘Scarface’ poster created by using only text. If you zoom into this image, you can read the entire script of the film!
You may remember a similarly risque viral commercial from Durex last year called ‘Get It On’. Take a look:
Have you seen any other examples of campaigns or similar art to this?