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art/design, creativity, viral marketing

The New Spicy Durex Posters

The latest advertising campaign from Durex has been created using typeface by German illustrator/designer Andrej Krahne.

The posters draw inspiration from the renowned ‘Truman Show’ poster which is a collage of stills from the film. It’s kind of the opposite theory of impressionism – the closer you stand to the image, the more you can see.

A similar idea was used for a ‘Scarface’ poster created by using only text. If you zoom into this image, you can read the entire script of the film!

You may remember a similarly risque viral commercial from Durex last year called ‘Get It On’. Take a look:

Have you seen any other examples of campaigns or similar art to this?

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About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!


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