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creativity, music, publicity stunt, video, viral marketing, Word of mouth

Heineken’s Latest Guerilla Marketing Stunt in Italy

Heineken cleverly realized that football is like religion in Italy. For the key Champions League game between Real Madrid and AC Milan, they arranged a fake classical concert that started at EXACTLY the same time the match was on. Every guy had been dragged there by his girlfriend or wife but it took around 15 minutes for the penny to drop and an instant viral hit to be the result. Enjoy:

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Links: George Nimeh, Adverblog


About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!


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