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creativity, publicity stunt, video, viral marketing, Word of mouth

Flash Mobs Are Dead…Long Live The Flash Dance!

H&M organised a flash mob of their own yesterday – a flash dance starring a group of children in San Francisco’s Union Square. Following on from the success of T-Mobile’s campaign, H&M used this as a vehicle to promote kids fashion.

What do you think? Should corporations use children to market their products in this way?

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About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!

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