More of a random post this week:
I just looked at my watch and it was 10:10am. This instantly reminded me of a conversation I had with a friend a few years back. We were discussing subliminal marketing messages and trying to outdo each other. I had hit him with FedEx (where a forward pointing arrow can be made out in the logo). He then came back with the fact that all watches in advertisements have one hand on 10 and the other hand on 2 (so 10:10). He didn’t know why this was and I was intrigued so I did some research. I found the following suggestions:
– There is a natural line of symmetry which is aesthetically pleasing for the buyer.
– The clock appears to be smiling.
– The ‘V’ shape stands for victory.
– It could be seen as a tick/check which is obviously positive.
– Typically the watch manufacturer’s name is above the centre so the hands appear to frame this. Your eyes are drawn to where the hands meet.
– It does not obscure the date window.
I would love to hear your thoughts and interpretations of this marketing/branding technique.
Link – 54 Kick-Ass Creative Logos