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branding, creativity, viral marketing

Friends of the Earth Business Card – Ironic or Clever Marketing?

I was handed a Friends of the Earth business card today. I realised it was more of promotional card highlighting the social media links on the reverse but noticed that the abbreviation of the company read: FOE. Is this just a little bit ironic (friend…foe)? or is it a subtle example of marketing designed to spark discussion? I would love to hear your thoughts in the comments:


About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!


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