//
you're reading...
art/design, branding, creativity, experience, free thinking, inspiration, publicity stunt

The Coolest Advertising Campaign That Never Was

Origin of Cool: London, England

Oxford Landing approached Transport For London earlier this year with an unusual proposition. The Australian wine brand wanted to transform the tired, depressing interior of Oxford Circus tube station in to a tranquil vineyard. They would also cleverly re-name the station, ‘Oxford Landing’.

The brand’s agency, KWP! Adelaide, included a new station logo, real vines at the tube entrances and a soil effect on the floor.

It wasn’t meant to be however. Talks between the brand and TFL fell through and the campaign was shelved.

What disappoints of Origin of Cool is that this was a great opportunity to inject some badly needed colour into an often overly grey city. This could have been one of the coolest things in recent years, but it wasn’t meant to be.

Thanks to Origin of Cool

Advertisements

About David Lowe

Founder / editor at Origin of Cool (www.originofcool.com) and World Sport Bloopers (http://www.worldsportbloopers.com). Talk to me about building online communities, social media, online advertising and cool stuff. Love ping pong!

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 13 other followers

Follow me on twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Sneezy Photos

Uberpong logo

Uberpong.com

Safari Uberpong ping pong paddle

OriginofCool.com logo

David J Lowe & Charlie Adam

More Photos
%d bloggers like this: