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This category contains 13 posts

INFINITI Curved Visions

Designboom, in collaboration with INFINITI, are following on from the success of the ‘Inspired Performance’ competition. This time the theme is “Curved Visions”. The aim of this initiative is to find the best talent in the digital art world. The first theme was “Inspired Performance” attracted 500 entries from all over the globe. Japanese designer Shinji Nukumi was announced … Continue reading

Questions for a new entrepreneur

Some great questions to ask yourself as you design your new business. From Seth Godin’s blog: Are you trying to build profit or equity? A business that builds a brand, a footprint, a standard and an audience might end up being worth millions (witness Tumblr, which has many millions of value but zero profitability). On … Continue reading

How Facebook’s ‘Like’ Button Has Changed

With the rise of twitter and Facebook, brands have focused on building larger numbers of fans and followers. But what does it mean? I was speaking to an influential social media connection recently and we were discussing the meaning of the ‘Like’. It used to be a sign that you cared for something so much … Continue reading

Social Media Sneakers

It was only a matter of time before social media turned to fashion to generate revenue. You have to admit though that these social media sneakers are pretty awesome!

The Coolest Advertising Campaign That Never Was

Origin of Cool: London, England Oxford Landing approached Transport For London earlier this year with an unusual proposition. The Australian wine brand wanted to transform the tired, depressing interior of Oxford Circus tube station in to a tranquil vineyard. They would also cleverly re-name the station, ‘Oxford Landing’. The brand’s agency, KWP! Adelaide, included a … Continue reading

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